Leader in authentic marketing. Retail, property & place marketing expert. Founder of REAL Agency & LOCAL. Trustee, podcaster and speaker.
About Laura Bosworth
Laura is a trailblazer in authentic marketing and the creative mind and innovative founder of the award-winning REAL Agency and place promotion platform, LOCAL.
Since founding REAL Agency in 2016, Laura has been at the forefront of transforming retail, property and place marketing. Celebrated for its strategic depth and creative approach, REAL includes giants such as Sodexo, Kier Property, Sovereign and Midland Heart as clients, and has played a pivotal role in supporting regional place development projects across the UK.
In 2022, Laura launched LOCAL, a groundbreaking e-commerce platform designed to revive UK high streets. The unique concept marries digital innovation with the charm of local shopping, supporting small and independent businesses.
Podcasts
Through her podcasts ‘Get REAL About Marketing,’ and ‘It’s A Local Thing’, Laura shares thoughts and insights through candid conversations as both podcasts tackle the latest trends in their industry.
Get REAL about Marketing
Step into the dynamic world of marketing with ‘Get REAL About Marketing‘, the go-to podcast for anyone looking to up their marketing game in today’s fast-paced industry. This podcast was created for marketing professionals, entrepreneurs, and creative thinkers eager to stay ahead of the creative curve. Dive into lively disruptive discussions where Las strategies behind successful campaigns and today’s trends.
Listen in and you’ll:
- Get the lowdown on authentic marketing tactics and digital trends.
- Understand the evolving landscape of marketing through real-life case studies.
- Be inspired by the journeys of top marketers and innovative thinkers.
- Pick up practical tips that will make a real difference in your strategies.
- Transform your approach to marketing, making it more authentic, relatable, and impactful
It's a local thing
Dive into the heart of local business with ‘It’s A Local Thing‘, your essential podcast for discovering the soul of brick-and-mortar businesses. Designed for entrepreneurs, small business owners, and anyone passionate about community-focused commerce, this podcast explores the vibrant world of high-street enterprises. Tune in for casual conversations that uncover the stories, strategies, and secrets that make small businesses thrive in our digital age.
Tune in and you will:
- Explore the unique challenges facing local business owners.
- Gain insights into successful community-centric campaigns.
- Hear directly from local entrepreneurs about their journeys and experiences.
- Get practical advice on how to nurture and grow a local business.
- Be inspired to support and engage with the local businesses that form the backbone of UK culture and community.
‘It’s A Local Thing‘ isn’t just a podcast – it’s a celebration of the spirit and resilience of local businesses, offering a roadmap for success in the local retail and service-based business landscape.
Beyond Business
Beyond her businesses, Laura plays a vital role as a trustee for Home-Start, an organisation dedicated to supporting families across UK communities.
As a respected industry speaker, Laura’s insights at events like the REVO conference highlight her expertise in authentic and strategic marketing, solidifying her position as a leading figure in her field.
At the heart of Laura’s work with REAL and LOCAL is a commitment to forging authentic connections, blending strategic expertise with a passion for genuine engagement.